5 Google AdWords Tips to Upgrade Your Campaigns

5 Google AdWords Tips to Upgrade Your Campaigns

Upgrade Your Google AdWords Campaigns

Google Adwords, when appropriately used, can be one of the most significant advertising efforts, providing an affordable, cost-effective marketing tool that any company can utilize. One of the best AdWords’ features is that if you implement the right strategies, you can raise conversion rates, lower costs, and achieve a higher ROI on your ads with a few clicks.

top 8 best seo practices

Top 8 Best SEO Practices for Small Businesses

Finding the best SEO practices can be a great way to get your business or brand organic traffic from search engines. Figuring out your SEO leads to more attention and more clicks from your target audience.

Experts have spent years mastering their SEO skills and have the right tools, knowledge, and passion for helping you get discovered by your target audience using modern SEO strategies.

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Digital Branding for Online Businesses

What customers are saying about your business/digital brand is more important than what we say about us. Your digital efforts say a lot about who you are, what you value, what you provide to your prospective clients, partners, members or customers.

Digital branding is more than a logo or website design. It’s complicated how such branding impacts a consumer’s perception of your brand.

SEO Will Bring Traffic

Proving SEO Will Bring Traffic to Your Site

Any person that works in the SEO business knows that there is a certain level of reluctance when it comes to believing that search traffic will come from the work that is done in optimizing a site. Here are five ways to make your client aware that your SEO work is paying off!

Improve Call to Actions

Improve Your Call To Actions

After you have successfully driven traffic to your website, the next thing you want is to convert that traffic into your customer base. You may have the amount of traffic that you want, but if they are not converting then your work is ineffective. Enter call to actions.

remarketing-campaign

The Value in a Remarketing Campaign

A remarketing campaign can end up generating a lot of missed conversions from the past. All brands should be focusing enough time on their remarketing efforts. The main reason why remarketing is so essential is primarily because the prospect has already taken the time to visit your site but did not purchase anything. 

Google-Penalties

Avoid Google Penalties

Not many people have the rules and regulations handbook to avoid a Google penalty.  These Google penalties can really hurt your domain and page authority and lower your rank considerably. Here are some ways to avoid getting penalized by Google.

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Avoiding Landing Page Pitfalls

What is a landing page? It’s a page where traffic is directed to achieve a call to action. Whether it is a page to sign up for a newsletter, make a sale, or for content consumption, these pages are intended to rank well in search engines.

newsletter-unsubscriber

Don’t Hate the Newsletter Unsubscriber

A strategy that I use to help clients build content and generate traffic to their websites is through newsletters. Of course, once it’s time for reporting and the data comes through, it can be quite disheartening to see that people have unsubscribed to that newsletter that you poured your soul into. Don’t be discouraged.  There is an insight to be gained from the unsubscribe crew.

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