Don’t Hate the Newsletter Unsubscriber

A strategy that I use to help clients build content and generate traffic to their websites is through newsletters. Of course, once it’s time for reporting and the data comes through, it can be quite disheartening to see that people have unsubscribed to that newsletter that you poured your soul into. Don’t be discouraged.  There is an insight to be gained from the unsubscribe crew.

Quality vs. Quantity

When a user who is uninterested in your product or service unsubscribes to your list it actually helps you. It opens up slots to input prospected users who will appreciate your newsletter and has an interest in what you have to say. You will find that you have fewer complaints, fewer people who constantly ask for free services, and it will save you time and energy.

As you weed out unqualified prospects you not only save time but you end up saving money. Many newsletter servers (Mailchimp, Constant Contact, etc.) have a limit to a number of users on your mailing list and the price increases as your list increases, by chopping your list down to qualified leads you literally save yourself some cash.

Gaining Insight from your Newsletter

If you start noticing that a number of unsubscribers are becoming exponentially larger with each deployment of your newsletter that should tell you something about the content being published. Go back to the drawing board and think about what kind of content is useful to your subscribers.

If you’re sensitive and mindful to the needs of your readers, you will see that those unsubscribes who once broke your heart are just a grain of sand on the beach.

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