Broward College

Industry: Education, College // Services Provided: Content Creation, Campaign Conception

The Brand:
Broward College is a South Florida educational institution that has been developing and enriching students since its inception in 1959. It has grown to be ranked among the top 3 colleges in the nation by the Aspen Institute

The Problem:
This South Florida institution needed content for their social media and desired a new campaign to reflect what students could achieve by attending their college.

The Solution:
Uzzle Media was able to develop social media content that could be used to distribute information but also could be easily used in an infographic. Moreover, the designed evergreen content that could be used for years to come. For example, study tips were drafted to offer actionable and easily rememberable information that could be used practically and inspirational quotes of motivation that can resonate with students.

Furthermore, Uzzle Media assisted in the conception of the ‘I Can’ campaign. Our founder birth the concept after hearing Broward College needed something to grow their enrollment. Edward provided the ‘I Can’ concept, describing the feeling of accomplishment and knowing that you can achieve anything with someone help. The ‘I Can’ campaign included social content, commercials, branded graphics, billboards, and online video.

The Results:
An uptick in enrollment and an evergreen campaign that can use in multiple channels.
Campaign concept was developed into commercials, billboard, and radio formats
Informative and vlauable social content for multi-channel use

Published

November 18, 2017

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