Broward College

Industry: Education, College // Services Provided: Content Creation, Campaign Conception

The Brand:
Broward College is a South Florida educational institution that has been developing and enriching students since its inception in 1959. It has grown to be ranked among the top 3 colleges in the nation by the Aspen Institute

The Problem:
This South Florida institution needed content for their social media and desired a new campaign to reflect what students could achieve by attending their college.

The Solution:
Uzzle Media was able to develop social media content that could be used to distribute information but also could be easily used in an infographic. Moreover, the designed evergreen content that could be used for years to come. For example, study tips were drafted to offer actionable and easily rememberable information that could be used practically and inspirational quotes of motivation that can resonate with students.

Furthermore, Uzzle Media assisted in the conception of the ‘I Can’ campaign. Our founder birth the concept after Broward College wanted an increase in enrollment. The “I Can” campaign utilized a motivational message across traditional and digital platforms, positioning the Broward College as an educational institution where students choose to go so they can make a difference in their lives and the world around them. The campaign engaged current and prospective students cultivated a cohesive identity for the college and increased enrollments.

The campaign used actual students to deliver a motivational message about what could be achieved with Broward College. The advertising pieces engaged prospective and current students, building a cohesive identity and cultivating a long-lasting bond between the college, its students and prospects.

Before we rolled out the campaign, we conducted live polling focus groups at various Broward College campuses, in which students viewed four different TV commercials. Two of the commercials were for Broward College, and the other two were from competitors. The students were then asked to answer questions via a live polling app on their cell phones. We then incorporated the insights and feedback gained from these focus groups to make calculated decisions regarding branding and competitive strategy.

 

The Results:
An uptick in enrollment and an evergreen campaign that can use in multiple channels.
Campaign concept was developed into commercials, billboard, and radio formats
Informative and valuable social content for multi-channel use

Published

November 18, 2017

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